Volunteering WA may have found the antidote to decreasing volunteer numbers. Their desire to attract volunteers in their 20s lead them to employ a marketing agency to give the sector a much-needed makeover. They jointly designed a campaign to show young people that it is safe to volunteer in a…

Okay… please stay with us for a minute. This one sounds a bit strange, but it’s interesting – I promise! If you’re thinking what the heck is this about?, don’t worry… I did too. But it’s real, and it’s quite disturbing. The Hotel California technique refers to those things that…

The past two years have resulted in a deluge of developing digital strategies as we work towards embracing a digital transformation. There are certainly many benefits arising from this, but it would be naïve to assume that it hasn’t come presented some hurdles. Budget constraints. Capacity. Digital inclusion. Lack of…